Mettle Orchard / Founder field guide
Founder Resources
A starting point for aspiring and early-stage founders shaping an idea or building their first business practices.
Read the public guides and hypothetical case library at your own pace. Each guide also has a private worksheet; sign in to work through it and save your answers to your founder account.
Read, reflect, apply
Public guides, case examples, and private worksheets
Resource 01
Decision-Making
Work through a business decision, compare options, and choose a next step.
Public guide
Read the Decision-Making GuidePrivate worksheet
Sign in is required. Your saved answers stay with your founder account.
Open the Decision-Making WorksheetResource 02
Customer-Reach
Plan a practical way to reach a prospective customer and note what you learn.
Public guide
Read the Customer-Reach GuidePrivate worksheet
Sign in is required. Your saved answers stay with your founder account.
Open the Customer-Reach WorksheetResource 03
Offer-Clarity
Clarify your offer, target customer, and the problem you solve.
Public guide
Read the Offer-Clarity GuidePrivate worksheet
Sign in is required. Your saved answers stay with your founder account.
Open the Offer-Clarity WorksheetResource 04
Founder Case Examples Library
Explore clearly labeled hypothetical founder scenarios about offers, customer reach, and decisions.
Public library
Read the Founder Case Examples Library